Exquisite Flooring Perth

Google Review Manager

Internal tool — Exquisite Flooring Perth

Review growth tracker

10 reviewsGoal: 50
Now: 10Phase 1: 20Phase 2: 30Goal: 50
20
Phase 1 — Backlog sweep
Weeks 1–2: contact past clients
30
Phase 2 — Steady growth
Month 2: post-job ritual
50
Phase 3 — AI citation
3–4 months: 50 reviews

Sends a personalised review request directly to a past client from your business email.

Get this from Google Business Profile → Get more reviews → Share review form

Copy the template, personalise the bracketed fields, and send from your phone. SMS gets the highest response rate — send within 48 hours of job completion.

Post-job (within 48 hrs)

Hi [Name], it's Keith from Exquisite Flooring. Really glad we could get your [floor type] looking great — hope you're loving it! If you have a moment, an honest Google review would mean the world to a small family business like ours. Here's the direct link: [REVIEW LINK]. No pressure at all — thanks again for choosing us.

Follow-up (2–3 weeks later)

Hi [Name], Keith from Exquisite Flooring here — just checking in to see how your [floor type] is holding up! If you're still happy with it, a quick Google review would really help us out: [REVIEW LINK]. Thanks so much!

Respond to every review within 24 hours. Google's algorithm rewards active engagement — and your responses are indexed by search engines.

Positive review

Thank you so much, [Name] — this genuinely made our day! It was a pleasure working on your home and we're thrilled the [floor type] has come up so well. If you ever need anything down the track, don't hesitate to reach out. — Keith & the Exquisite Flooring team

Positive — mentions product

Thanks [Name]! The [hybrid/engineered timber/vinyl plank] really does transform a space — so glad you're happy with it. We put a lot of care into the subfloor prep on that job and it's great to know it shows. Appreciate you taking the time to leave a review. — Keith

Neutral (4★, no comment)

Thanks [Name] — really appreciate you taking the time. If there's anything we could have done to make it a 5-star experience, I'd genuinely love to hear from you. — Keith, 0402 669 028

Negative review

Hi [Name], thank you for the feedback — I'm sorry to hear the experience didn't meet your expectations. This isn't the standard we hold ourselves to and I'd like to make it right. Please call me directly on 0402 669 028 so we can talk through it. — Keith

Rules for negative reviews

  • • Respond within 2 hours — speed signals you take it seriously
  • • Never argue, get defensive, or mention other clients
  • • Never offer a refund publicly — take it offline immediately
  • • One response only — don't go back and forth publicly
  • • Call the client directly after responding